Reviving a Membership Hub
Improving UX, clarity, and conversions for a growing digital education platform.
The Challenge & Research
EduPro, a fast-growing creator-led education platform, approached SitesFix with a membership site that looked good on the surface - but the experience was failing users.
Members complained about confusing navigation, unclear pricing, broken login flows, inconsistent styling, and difficulty accessing locked content.
Internally, the team struggled with:
A messy page structure
Unclear content hierarchy
Low trial-to-paid conversions
High abandonment at the paywall
A checkout experience that didn’t build trust
We ran a full UX audit across desktop and mobile, mapping where users dropped off during sign-in, content browsing, and upgrading.
We identified three major friction points:
Poorly organized content, making discovery difficult
A confusing membership screen that overwhelmed new users
Broken or inconsistent UI patterns across login, pricing, and article pages
These insights shaped a focused, high-impact fixing strategy.
The Fix & Results
SitesFix redesigned critical flows without rebuilding the entire site - keeping costs low while maximizing performance.
We improved the membership experience by:
Rebuilding the membership paywall with clearer benefits, trust badges, and cleaner pricing tiers
Fixing the login + signup UI for fewer steps and fewer errors
Improving article pages with better spacing, typography, and guided navigation
Organizing all content categories into a simple, intuitive structure
Adding a universal search bar to help users find relevant posts instantly
Enhancing the dark UI theme for visual consistency across pages
These targeted fixes produced measurable improvements:
+38% increase in membership upgrades
41% faster navigation to key content
30% reduction in abandoned login flows
EduPro’s platform now feels more premium, more intuitive, and far more conversion-optimized - positioning the brand as a serious player in the digital education market.
MyBizCom transformed our membership site.
Users stop complaining, upgrades increased, and everything simply works now.
Their fixes were fast and strategic - exactly what we needed.
EduPro
+38% upgrades, –30% friction
