Hanzo Redesign
Modernizing a digital design studio’s online presence for clarity, trust, and premium positioning.
The Challenge & Research
Hanzo is a high-end digital design studio with world-class work - but their website no longer reflected their level of expertise. Their old site was visually dated, lacked clear messaging, and didn’t convert visitors into leads.
Founders told us:
“People love our work, but the site doesn’t tell our story.”
“Traffic is good, conversions aren’t.”
“We need a site that feels premium without slowing us down.”
So we ran a full UX audit, studied their competitors, analyzed heatmaps, and reviewed user behaviors. Key friction points:
scattered content
unclear value proposition
no structured messaging hierarchy
outdated layout with poor mobile flow
The strategy:
A clean, modern, conversion-driven website that elevates their brand and positions Hanzo as a premium partner.
The Redesign & Results
We restructured the entire site around an authority-first narrative that emphasizes credibility, design mastery, and trust.
What we delivered:
Clear hero messaging with a strong founder-led brand story
High-contrast layouts that highlight their work without visual clutter
A streamlined "How It Works" journey for faster conversion
Dedicated sections for services, values, and expertise
A modern, premium aesthetic matching the studio’s visual identity
Optimized mobile experience with reduced interaction friction
Impact (Measured After Launch):
+38% increase in qualified leads
+44% longer time on portfolio pages
+31% improvement in mobile navigation completion
Clearer brand perception reported by clients during sales calls
Hanzo now has a website that matches the quality of their work - polished, modern, and built to convert.
MyBizCom elevated our online presence beyond anything we expected. The new site finally reflects our quality. Leads are more serious and more aligned with our services.
Hanzo Studio
+38% qualified leads, +44% engagement
