Your Expertise Is World-Class.
Your Website Should Say So.
Clients check your firm out long before they call. We design the websites, partner profiles and insight pages that show what you know, so the right clients choose you.
Partner profiles clients read
Insights that show your thinking
Pitch documents on brand
hollandcrane.com
Example
Holland & Crane
Expertise · People · Insights
Corporate
Speak to a Partner
Our Insights
73%
Trust insights more
Decision-makers who say thought leadership is a more trustworthy basis for judging a company’s capabilities than its marketing materials. Source: Edelman and LinkedIn, B2B Thought Leadership Impact Report, 2024.
The Problem
Clients Judge Your Thinking Before They Meet You.
73% of decision-makers trust a company’s thought leadership more than its marketing materials when judging what it can do. For a firm, your insights, partner pages and pitch documents do much of the selling.
A website that looks like every other firm
We fix this
Partner bios that read like a CV
We fix this
Insights buried in a PDF archive
We fix this
Pitch documents rebuilt for every tender
We fix this
Practice pages that don’t say who you help
We fix this
A brand that no longer fits the firm
We fix this
What We Build
Six Ways to Show What Your Firm Knows.
Websites, profiles and documents written with your partners and designed for the clients you want. Shown here with example content.
Firm Website
A site that makes your strengths clear in seconds and points each client to the right team.
hollandcrane.com
Holland & Crane
Expertise · People · Insights
Advice for the Moments That Matter Most
Corporate
Disputes
Employment
Real Estate
Partner Profiles
Profiles that show experience, recent matters and thinking, not just a CV.
DM
David Mokoena
Partner, Disputes
Updated
Focus
Commercial disputes and arbitration
Experience
Recent matters, with outcomes
Thinking
His latest articles and talks
Written with the partner
Book a Meeting
Insights and Reports
Articles, reports and briefings designed to be read, shared and remembered.
Insight
6 min read
New Rules for Cross-Border Deals
AN
Amara Nkosi
Report
Annual Outlook 2027
Sent to your client list
Share
Pitch and Tender Documents
Proposals and capability statements that look like the firm, built from templates your team can reuse.
Tender Response · Kestrel Mining
5 sections
Our team
Relevant matters
Approach and fees
Built from your template
Approve Draft
Practice and Sector Pages
A page for each practice and sector, written for the clients you want more of.
hollandcrane.com/mining
Mining
Advising Mining Companies at Every Stage
Speak to the Team
AN
DM
TK
Events and Client Briefings
Invitations, slides and branded gifts for seminars and client events, all in one look.
You’re Invited
Breakfast Briefing
Cross-Border Deals in 2027
14 March · 07:30 · Sandton
LP
RM
TK
Invite, slides and gifts
RSVP
Firm websites
Partner profiles
Practice pages
Sector pages
Insight articles
Annual reports
Capability statements
Tender documents
Pitch decks
Brand refresh
Event invitations
Email signatures
Client gifts
Graduate recruitment
Connected
Fits the Systems Your Firm Already Uses
Inquiries reach the right team, insights go out to your client list and you can see which pages clients read.
Inquiries routed to the right practice
Insights sent to your client list
See which pages clients read
How Clients Choose a Firm
Every Step, Making the Case for You.
Most new clients check your firm out long before they get in touch. Every step should point to you.
Step 1
The Referral
Someone mentions your firm. They look you up.
Step 2
The Website
Your strengths are clear within seconds.
Step 3
The Partner Page
They see who they’d work with and what they’ve done.
Step 4
The Insight
An article shows how you think about their problem.
Step 5
The Pitch
A clear, on-brand proposal makes the choice easy.
Your Part
You Do Three Things. We Do the Rest.
1
Tell Us Who You Want to Win
The clients, sectors and work you want more of.
2
Give Us Time With Your Experts
Short interviews with partners. We do the writing.
3
Approve Before It’s Published
Every page and document is signed off by you first.
Let Clients See Your Expertise Before the First Meeting.
Tell us which clients you want more of and we’ll show you what to build first.